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Elementare Typographie

While I was digging in my hard drive, I found this class project that I’ve made during my 3rd year at university (2006-2007).
We had to make a book were the typographic rules of Jan Tschichold (Elementare Typographie) were the main theme.
With the 
rigidity that all rules tend to have and consequently the need of breaking them, I chose to destroy each rule
by making them appear in a book, bible format, that contradicts them all.
The use of the christian and the soviet communism aesthetics mixed together was to emphasize the idea that each true
has is its refutation in another different true. The same for the typographic rules form Tschichold.
I tried to copy the layout of a bible, but replaced the holy scripts by typographic treaties and made illustrations
with soviet layout and christian characters to explain the 10 main rules of Elementare Typographie.

The Highline

The High Line, at the Meatpacking disctrict in NYC, was built in 1930 as a public
infrastructure project that aimed to remove dangerous trains from the streets
of Manhattan’s largest industrial district by lifting them in the air . The High Line
was desactivated back in the 80’s and since then there was a threat of demolition.
The Friends of the High Line fighted against this will, and turned this historic structure
a park and a desirable area for trendy commerce.

This marketing brochure was made to a Real Estate Equities Corporation, and it includes
floorplans and map of the area and it was developed while at Base Design NY.